The Story Behind Northstar Travel

Northstar Travel started the way all great ideas do in Iceland: during a storm, with no Wi-Fi, and way too much coffee.We’re a family-run company based in Iceland, built on generations of road trip memories, passionate arguments over the best hot spring, and a shared talent for spotting trolls in the rocks (you’ll see what we mean). We’ve always loved showing off this wild, beautiful island to our friends—and eventually decided, why not open it up to the world?

Now, about the name. One evening, while hopelessly lost on a glacier (don’t worry, we were fine), one of us looked up and said, “Just follow the North Star!” It was a joke at the time, but later we realized: that’s exactly what we want to be for our guests—a friendly guide pointing the way through Iceland’s magical chaos. Plus, “Hot Lava Fun Bus” didn’t get great feedback in the focus group (our grandma).

The wolf in our logo represents the legendary wolf from Norse mythology, often connected to Odin and ancient Nordic sagas. Strong, mysterious, and deeply rooted in Icelandic folklore, the wolf symbolizes courage, loyalty, and the untamed spirit of nature. For us, it reflects the adventurous soul of our journeys and the deep connection we share with Iceland’s history and wilderness.

At Northstar Travel, we keep things personal. No giant buses, no loudspeaker guides. Just small groups, big landscapes, and a family vibe you’ll feel the minute you step into our comfy minibus. We laugh a lot, know every backroad by heart, and love sharing Iceland’s hidden gems—from glacier tongues and geysers to the one bakery that still puts salt on their cinnamon buns (trust us, it's life-changing).We’re not just here to drive you from one tourist spot to the next.

We’re here to make you feel like you’re traveling with locals—because you are. Locals who just happen to carry extra wool socks and can recite Icelandic sagas on demand.So when you travel with us, you’re not just seeing Iceland. You’re meeting the people, hearing the stories, and discovering the quirks that make this land so unforgettable.Let Northstar Travel guide you—not just on the map, but into the heart of Iceland.